Coastal Training Program

The Coastal Training Program (CTP) provides science-based information, tools and skills to regional and local decision-makers to assist them in better managing coastal resources throughout Massachusetts. The intent of the program is to bring science to bear on real-world coastal problems and help develop solutions. The CTP links with and supports other core program areas within the Waquoit Bay Reserve by serving as a conduit for research translation and a catalyst for better coastal stewardship throughout the region.

coastal training

The Coastal Training Program is a national initiative administered by the National Oceanic and Atmospheric Administration, National Estuarine Research Reserve System (NOAA/NERRS). Its purpose is to provide training and technical assistance for coastal decision-makers that fosters sound science-based coastal management. The CTP model is implemented in most of the twenty-eight Research Reserves around the country. While the programs share common goals, each is distinct and has unique dimensions determined by regional and local concerns and the priority coastal issues of the biogeographical region.

In Massachusetts the CTP was launched in 2002 building upon a long history of successful coastal decision-maker workshops offered on a variety of topics by the Waquoit Bay Reserve, the Massachusetts Office of Coastal Zone Management (CZM), and the Woods Hole Sea Grant Program. In preparation for initiating the program, a market analysis of existing training providers and programs available in the state was conducted in order to determine gaps in training and ascertain where the CTP should focus its efforts. The market analysis also identified opportunities for collaboration with other training providers within the state. In addition, formal assessments were conducted to identify needs of various audiences. These foundational studies helped to inform the structure and priorities of the program.

More Than a Message (Beyond Water Words That Work)

businessmen drawing a marketing diagram on a whiteboard (selective focus)Even the Strongest Message Won't Deliver Itself!

Click here for flyer & Eric Eckl's Bio!

Beyond Water Words That Work! - Many organizations do outreach as a key part of achieving their mission yet most find it to be a very challenging aspect of their work.
Water Words That Work’s newest training will teach you how the pros plan their outreach campaigns, measure their accomplishments, and do it even better next time. The
More Than a Message training provides big concepts and practical tips participants need to plan and carry out their communication work.

Target Audience: Non-profit organizations, community based groups, municipal boards and committees, local officials, federal and state agency staff and anyone responsible for outreach and communications efforts

Objectives: Plan successful communication efforts: Learn to distinguish successful and unsuccessful communication efforts -- and how to draw up the best plan possible for the resources you have available to you.
Reach new audiences: Explore how to research your target audience using mass media, direct marketing, and online techniques to find your audience and deliver your message.
Develop next steps for messaging: Learn how you can use “the slope” to predict and measure the number of people who notice and respond to your message. Discover what it takes to turn simple actions into big steps that really make a difference.
Cultivate a relationship with your target audience: Learn how to develop a long-term engagement strategy to increase effectiveness.

Presented by Eric Eckl, Water Words That Work, LLC

There is no cost to attend, but pre-registration is required.

Price: Free Event

Date: 06/12/2015

Hyannis Golf Course
1840 Iyannough Road
Hyannis, MA
USA Map and Directions

Available Spaces: Unlimited